MADE FOR
IMPACTFUL BRANDS.

HappyAlgo is a movement-led creator agency. We work with brands adding something positive to the world, and creators whose content genuinely helps their audience.

BRIEF A CAMPAIGN → SEE SERVICES
Why this matters for brands

84%

of consumers globally say they need to share values with a brand to buy from it.

Edelman Trust Barometer, 2024

$528bn

The creator economy's projected value by 2030 — up from around $250bn today. Values-led brands will define who wins in it.

Coherent Market Insights, 2026

THE FILTER

Who we work with, and who we don't.

HappyAlgo exists because too much of what's online is designed to extract from people rather than add to them. That belief runs through every brand we take on. Size doesn't matter. Values do.

YES.
  • Brands whose products or services genuinely improve lives
  • Wellbeing, mental health, healthy lifestyle
  • Ethical DTC, sustainability, B-Corps
  • Education, learning tools, personal growth
  • Mindful tech, community platforms, nonprofits
  • Founders and teams who care about what they put in the world
NOT FOR US.
  • Gambling, betting, predatory financial products
  • Doomscroll-optimised platforms and rage content
  • Anything sold on manufactured insecurity
  • Products that don't do what they say they do
  • Campaigns designed to mislead or manipulate
  • Brands that treat creators as billboards
SERVICES

Two things, done properly.

Sourcing the right creators, and running the campaign end-to-end. That's what most brands actually need, and it's what we're built to do.

01 — DISCOVERY

Creator Sourcing

We source, vet and shortlist creators from our network who genuinely fit your brand's values, voice and audience. Delivered as a document you can act on, with us or without us.

WHAT'S INCLUDED
  • Handpicked shortlist matched to your brief
  • Audience demographics and engagement quality
  • Values-fit rationale for each pick
  • Availability and indicative fees
02 — END TO END

Campaign Management

Full-service delivery. We handle everything between brief and final report so your team doesn't have to chase creators, contracts, or approvals.

WHAT'S INCLUDED
  • Deliverables agreed with brand and creators
  • Briefing, negotiation and contracts
  • ASA-compliant disclosure on every post
  • Deadline tracking and approval coordination
  • Post-campaign results report
ENQUIRE NOW →
WHY HAPPYALGO

Different by design.

We're built for brands who care about what they put into the world. That changes how we work from the ground up — from who we take on, to how we get paid, to what we deliver.

01

Values-led by default

Every creator and brand goes through the same values-alignment check before any campaign begins. It's the foundation the whole network is built on.

02

Built around your campaign

From one-off launches to long-term partnerships, we shape every engagement around what your brand actually needs.

03

End-to-end management

One dedicated point of contact from brief to results: we take your goals and return initial thinking and a quote, shortlist aligned creators, then handle briefing, contracts, approvals and go-live — finishing with a full report on reach, engagement and sentiment to shape your next campaign.

04

Compliance built in

Full contracts with usage rights, kill fees and non-circumvention, with advertising disclosure handled properly throughout.

A NOTE FROM THE FOUNDER
THE PARTNERSHIP "Every campaign is a partnership built on shared values, not just a transaction built on reach."

— Kane

HappyAlgo was built around a single belief: content should add to people's lives, not extract from them. We work only with brands and creators who share that belief, and every campaign we run is treated as a genuine collaboration — with transparency, alignment, and results measured by real impact, not just reach.

If your brand fits the movement, we'd like to hear from you.

THE CREATORS WORTH BACKING.
THE AUDIENCES WORTH REACHING.

Every campaign we run pushes the internet's incentives a little further in the right direction. Tell us about your brand — we'll be in touch.

Prefer email? Write to us directly at contact@happyalgo.co